Think of your top ten clients. Now imagine ten more just like them.
Your next best client already knows your current best client.
Most advisors don't have a client acquisition strategy. They're simply hoping for referrals.
The ABI Methodology™ changes that. It gives you a proven, repeatable system for turning the trust you've already earned into a consistent stream of qualified personal introductions.
No cold calls. No chasing prospects. No awkward referral conversations.
Developed and used for more than 30 years by Ewen Harris, the methodology helped build and sell a successful wealth management business—and is now helping advisors create predictable, relationship-led growth.
Trusted by professionals who grow through relationships.
Referrals are names.
Introductions are trust.
Referrals are names. Introductions are trust.
Ewen Harris explains the ABI Methodology™— a 3-phase, 11-step framework for turning earned trust into qualified personal introductions.
Find your introduction gap.
Most advisors already have clients who would help them grow. But something gets in the way. The timing is off. The value is not clear. The ask feels uncomfortable. Or there is no process at all.
The ABI Introduction Assessment shows where trust is getting stuck — and what to do next.
The Practitioner
But you lack introductions.
You do good work. Clients thank you. They trust you. They respect your advice. But they are not making introductions.
The ABI Methodology™ shows how to turn appreciation into action — without sounding needy, scripted, or sales-driven.
Uncover the opportunity already sitting inside your client base.
The Grower
You get introductions.
Now make them predictable.
Some introductions are strong. Some are vague. Some disappear. Some never become a conversation.
The ABI Methodology™ shows how to move from random momentum to a repeatable introduction strategy.
Find the gap between occasional wins and controlled growth.
The Scaler
You have the foundation.
Now define your ideal clients.
You build trust naturally. Your meetings are intentional. Clients already value what you do. Now the opportunity is to make introductions more deliberate, more predictable, and higher quality.
The ABI Methodology™ shows what is ready to elevate — so you can scale what already works.
Maximize quality over quantity.
Not sure which one you are?
Perfect.
That is why the assessment exists.
30+
Years Built in real client meetings.
3
Phases From client trust to qualified introductions.
Stop winging it. Start working the process.
Tom O'Neill
Financial Advisor & Business Owner, United Kingdom
I’ve worked in financial services for nearly a decade and never felt comfortable asking for introductions — I even had a real fear of rejection. Working with Ewen changed that. My confidence as an adviser has grown quickly, and I’ve already started receiving introductions.
Ewen’s methodology gave me a clear structure for meetings and, more importantly, a focused strategy for generating introductions. Before, my approach was to hammer LinkedIn and wait, hoping clients would eventually make introductions. Over the past month I’ve barely been on LinkedIn because I now have a clear framework that I can rely on.
The steps are built into my daily meetings, and I’m able to master each phase at my own pace. The “holding the pen” technique was a game changer for me, as was the insight about focusing on the “who” not the “is.” I can’t recommend this course highly enough and have already referred colleagues to work with Ewen.
Whether you’re just starting out or a seasoned professional looking to grow your book, I highly recommend this approach.
Charlotte Web
Financial Advisor & Business Owner, United Kingdom
The biggest benefit of working with Ewen has been increased confidence and consistency in my client conversations. By helping me refine my approach to foreshadowing, qualifying and closing, he has enabled me to follow a clear process while remaining authentic to my own communication style. His understanding of the industry's challenges, compliance requirements and opportunities makes his coaching practical, relevant and highly effective.
Chris Allen
Financial Advisor & Business Owner, United Kingdom
Generating introductions is something that I had always felt I was reasonably proficient at, however, my introductions have been turbo-charged since embarking on the ABI program. By understanding and implementing the ABI methodology I have seen a significant uplift in both the volume, and crucially, the quality of the introductions that I receive. In particular, the foreshadowing technique has been a revelation and totally changed the way that I go about generating introductions.
The trust is already there. Find out how to use it.
The ABI Introduction Assessment shows where your growth is stuck and how to unlock higher-quality introductions from the relationships you already have. In a few minutes, you will know your stage, your gap, and your next move.